When I ask a prospective author who their target audience is, one of the most common answers I get is, “Anyone who can read.”
While that may be true, how do you market to everyone? The answer – it’s next to impossible! Not only would it be time consuming to figure out how to reach “everyone,” it would cost you a small fortune.
My best advice for book marketing is to figure out who your niche market is and target them almost exclusively. If you take this approach, you can’t help but attract a spill-over audience in the process.
So how do you select a niche? A good place to start is by going back to the beginning. If your book is a work of fiction, when you started to develop your plot and characters, how did you go about your research?
Perhaps your main characters are retired police officers who decided to leave the force and conduct investigations for hire. If this is the case, your niche market would be people in law enforcement, criminal justice and the legal field.
If yours is a children’s book with easy-to-read sentences and beautiful illustrations, good target audiences are parents and early educators. Emrys Current, the author of Looking for Lucy, has had good success going into schools and selling her book. More information can be found at www.lookingforlucybook.com.
For a memoir, people who have had similar experiences to your own are your niche market. Take, for example, The R eluctant Donor by Suzanne Ruff. Her memoir is a story about the anxiety she faced after making the decision to donate a kidney to her sick sister. Suzanne’s family suffers from a genetic disease that causes kidney failure. Her mother and two sisters inherited the disease. She did not.
Suzanne’s strongest target markets: people with kidney disease and their families and friends, organ donors and recipients and their families, family
friends and medical professionals. She regularly secures tables at events her target audiences will be attending.
Most recently she had a table at The Chicago Walk for PKD in Elk Grove Village, Illinois. More information about her book can be found at www.thereluctantdonor.com.
Another example of an author with a memoir who does a good job targeting his niche market is John Kriesel, author, S ti& S tanding The S tory of SSG John Kriesel. He and his co-author, Jim Kosmo, often speaks at military events, as well as to veteran’s groups, Rotary groups and at schools and churches. Every time they make an appearance they bring along books to sell. More information about their book and how to set up a speaking event can be found at www.stillstandingstory.com.