Adapting to Alzheimer's: Support for When Your Parent Becomes Your Child (Launch & National Radio Tour)

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Parent Category: Case Studies
Adapting to Alzheimers coverBACKGROUND 

RMA Publicity began working with Sherry Lynn Harris, author of Adapting to Alzheimer's: Support for When Your Parent Becomes Your Child in early 2014.  Harris had cared for her mother during an 18-year battle with Alzheimer's. At our recommendation, the book's official launch took place in November during National Alzheimer's Awareness Month.
 


PUBLICITY CAMPAIGN 

RMA Publicity prepared a press kit for the book. It was used to help secure the book's launch event on Nov. 15, 2014, at Senior Concerns in Thousand Oaks, Calif., as well as media placements to promote the title. 
 
RESULTS 
 
RMA Publicity secured nine media placements for Harris throughout the United States. She was interviewed on WINT-Radio in Cleveland and KLKS-FM in Brainerd, Minn. on Nov. 24, WRVA-AM in Richmond, Va. (Nov. 21), WJRN-Radio in Racine, Wisc. (Nov. 10), WDPN-AM in Cleveland (Nov. 5), WXGM-AM-FM in Norfolk, Virginia (Nov. 4),  and TalkRadio 850 WPTK in Raleigh, N.C. (Oct. 27). Her story has also appeared in The Thousand Oaks Acorn newspaper in California, and the article, A Valuable New Resource for Families Traveling an Alzheimer's Journey with a Loved One, iwas published on the Patch.com website in Harris' hometown of Moorpark, Calif.