RMA Publicity

Details: Published: 08 February 2023

RMA Publicity is Handling PR and Leading a Workshop on Book Marketing & PR for The Rosemount Writers Festival

A lot of writers struggle with how to increase awarenesss about their books. They think that just because it's out on Amazon and Barnes and Noble, people who need to read it will find it, and it will take off. Unfortunately, there's just too much competition online to stand out.
So what can be done to get the word out? RMA Publicity will be leading the workshop, "Tips for Increasing Awareness About Your Book" at the Rosemount Writers Festival on Saturday, March 18, 2023. Our session is scheduled to be held between 2 p.m. and 3 p.m. at the Steeple Center, located at 14375 South Robert Trail in Rosemount, Minnesota.
This workshop takes authors through the process of planning and promoting events for their books. We'll discuss email marketing, social media, traditional media, event marketing, advertising, setting up events and more.
The workshop fee is $15. Here is the registration link.
RMA Publicity is also handling the PR for the festival. So far, promotion has been secured in The Star Tribune, Pioneer Press, Sun This Week Newspaper, on The Loft Literary Center's website and on Patch.com. In addition, a live preview interview has aired on KSTP television.

Both KARE 11 Saturday and the FOX 9 Morning News are planning morning live shots from the Steeple Center on Saturday, September 18. Tune in to KARE at 8:30 a.m., 9 a.m. and 9:30 a.m. FOX 9's live interview is scheduled for 8:45 a.m.

Details: Published: 15 March 2023

WPXI TV Pittsburgh Airs Story About Winners of the Daliah Awards

The Grammy Award winners were announced on February 5, the Oscar winners were named on March 12, and the Daliah Award winners were announced on March 15.
The awards program is the fun way people who work at The Waters of McMurray senior living community came up with to celebrate awards season.
WPXI-TV in Pittsburgh aired a story about the award program, which recognized the residents considered by their neighbors to be.... Most Helpful, Friendliest, Military Pride, Dedicated Athletes, Creative, Best Dressed, Power Couple, Pet Owners, Best Puzzlers and Life of the Party.
The Resident of the Year also received recognition.

Details: Published: 12 March 2023

The Luck of the Irish Will Be Shining Bright at The Waters of Oak Creek the Week of St. Patrick’s Day

St. Patrick’s Day is on a Friday this year, and they will be celebrating the Luck of the Irish all week long at The Waters of Oak Creek, located in Oak Creek, Wisconsin.
On March 14, Ian Gold, who was born and raised in Belfast, Ireland, will lead a St. Patrick’s Day concert at the community featuring Irish music. Green beer will be served. On March 16, residents will enjoy Shamrock Shakes and Bailey’s Irish Cream during the community’s daily Happy Hour gathering. They will also have the opportunity to enjoy a game of Bingo. And on March 17, the event everyone is really looking forward to: four and five-year-olds from Ebenezer Day Care, which is just a short 2-minute drive from The Waters of Oak Creek, will visit the community for a special intergenerational St. Patrick’s Day activity.
“The children will be decorating sugar cookies with our residents. We’ll have green icing and gold sprinkles ready for them to use; and one lucky resident’s name will be pulled out of a pot of gold to read a book to the children,” said Erin Russell, who added that residents are really looking forward to the event.
Milwaukee TV station WLWT Channel 58 News aired a mention about the event in the week ahead report.

Details: Published: 13 March 2023

If You Can’t Get to the Theater… Let the Theater Come to You

Getting to the theater isn’t as easy as it used to be for a lot of people who live at The Waters of McMurray senior living community in Peters Township, Pennsylvania. The solution? Bring the theater experience to them!
The evening of March 10, theater students from Peters Township High School performed a few of the songs from the musical “Anything Goes” at the community, and their appearance got the attention of the local newspaper. The Almanac published a story about their performance in its March 13 iussue.
Anything Goes is a story about the antics onboard an ocean liner bound from New York to London. Since its debut on Broadway in 1934, the musical has been revived several times in the United States and Britain, and it has become a popular choice for school and community productions like the one at Peters Township High School.
The performance was Peters Township High School students’ second visit to The Waters of McMurray this year. In January, members of the high school’s cheerleading squad helped residents cheer in the New Year.