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RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.
We are located in the Twin Cities of Minneapolis-St. Paul, but are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.
The man whose name is synonymous with furniture in Minnesota, Larry Schneiderman, recently stepped down from running the family business due to his battle with Parkinson's Disease, but his illness isn't slowing him down. Schneiderman is now using his newfound time to follow his passion for writing and recently released his debut novel.
Nobody Knows – What We Sweep Under the Carpet officially launched on Oct. 19 with a party, presentation and book signing event at the Barnes and Noble in Edina, Minn. Fifty-percent of the profits from that evening were donated to the National Parkinson’s Foundation, which had a table at the event.
Schneiderman's novel tells the story of Jake Horton, a man who runs a successful retail empire, but has a deep, dark secret he doesn't want anyone to know. As Jake's battle with Parkinson's Disease begins to drastically affect his quality of life, he reflects back on what he has done, and shares his regrets with readers.
Schneiderman says the only similarities he and Jake have are the character's involvement in retail, and battle with Parkinson's Disease. Otherwise, the story is entirely fiction. The morning of Oct. 10, Schneiderman talked about Nobody Knows - What We Sweep Under the Carpet on the WCCO-TV segment "Minnesotan to Meet." More information is available online at www.larryschneiderman.com/nobody-knows.
Thank you to everyone who stopped by the RMA Publicity and Sigma's Bookshelf tables at the Twin Cities Book Festival on Oct. 14, chatted with the authors and bought books. The most important literary gathering in the Midwest treated us well.
ALL of the authors who staffed the tables sold books. Here is a photograph of RMA Publicity authors Christine Conlin (Who Sees Your Scrunchy Face) and Daniel D. Maurer (Endure: The Power of Spritual Assets for Resilience to Trauma & Stress) on the right posing with the young authors from my son's nonprofit, Sigma's Bookshelf.
Left to right are Justin M. Anderson, author, Nothing But Trouble and Saving Stripes: A Kitty's Story, Kayla Klanreungsang, author, Guardian Angel, Lily Van Alen, author, Lost & Found: Five People. Three Stories. New Beginnings and Ruby Schwieger, author, The Murder at Emerson’s. Our other author, Kody B. Nelson, who wrote A Rabbit’s Journey, left before the photograph was taken.
For more photographs, checkout our Facebook page. To listen to the interview the kids did on the Not Boring Book Show on My Talk 107.1 click here, and to learn more about Sigma's Bookshelf, what is believed to be the first publishing company exclusively for teen authors, go to www.SigmasBookshelf.com.
Sigma's Bookshelf is a project of Springboard for the Arts, a nonprofit arts service organization. To make a tax deductible donation in any amount, go to www.SigmasBookshelf.com/donate. All donated money goes towards covering the costs of bringing your authors books to market.
16-year-old Justin M. Anderson's latest TV appearance to promote Sigma's Bookshelf, the publishing company he started up for teenage writers, aired on WCCO-TV in Minneapolis the evening of Oct. 14. Reporter Rachel Slavik interviewed Anderson and his mom, Sigma's Bookshelf co-founder and RMA Publicity publicist Rachel M. Anderson, for the story.
Justin has already authored two books which together have sold more than 350 copies. His latest title, Nothing But Trouble, is the story of a cancer cure project gone terribly wrong. It came out in summer 2017. The teenager's first book, Saving Stripes: A Kitty's Story, the true story of a cat family rescue he was involved in, was released in summer 2015.
To learn more about Sigma's Bookshelf, which publishes teenager's books at no cost to them, and also pays royalties, go to www.SigmasBookshelf.com. Sigma's Bookshelf is a project of Springboard for the Arts, an arts service organization. Tax deductible donations can be made online at www.SigmasBookshelf.com/donate.
An excellent Midwest Book Review just came in for Marcel's Letters: A Font and the Search for One Man's Fate by Minnesota author Crolyn Porter. Reviewer Julie Summers calls the book: "An absolutely engaging and inherently fascinating read from first page to last." The full review can be read online here.
Marcel's Letters: A Font and the Search for One Man's Fate is the true story of Carolyn's increasingly desperate search to uncover the mystery of one man's fate during WWII, seeking answers across Germany, France, and the United States. Books are available for purchase direct from the publisher, or via Amazon and Barnes and Noble.