Case Studies

Details

Parent Category: Case Studies

BACKGROUND 

RMA Publicity began working with Sherry Lynn Harris, author of Adapting to Alzheimer's: Support for When Your Parent Becomes Your Child in early 2014.  Harris had cared for her mother during an 18-year battle with Alzheimer's. At our recommendation, the book's official launch took place in November during National Alzheimer's Awareness Month.

 

PUBLICITY CAMPAIGN 

RMA Publicity prepared a press kit for the book. It was used to help secure the book's launch event on Nov. 15, 2014, at Senior Concerns in Thousand Oaks, Calif., as well as media placements to promote the title. 

 

RESULTS 

 

RMA Publicity secured nine media placements for Harris throughout the United States. She was interviewed on WINT-Radio in Cleveland and KLKS-FM in Brainerd, Minn. on Nov. 24, WRVA-AM in Richmond, Va. (Nov. 21), WJRN-Radio in Racine, Wisc. (Nov. 10), WDPN-AM in Cleveland (Nov. 5), WXGM-AM-FM in Norfolk, Virginia (Nov. 4),  and TalkRadio 850 WPTK in Raleigh, N.C. (Oct. 27). Her story has also appeared in The Thousand Oaks Acorn newspaper in California, and the article, A Valuable New Resource for Families Traveling an Alzheimer's Journey with a Loved One, iwas published on the Patch.com website in Harris' hometown of Moorpark, Calif.

Details

Parent Category: Case Studies

BACKGROUND 

RMA Publicity worked on two book tours that helped generate the sale of more than 1,000 copies of "Anything Worth Doing," a true story that celebrates wild rivers via the lives and adventures of two Idaho raft guides named Jon Barker and Clancy Reece. The book was published in Summer 2012 by Sundog Book Publishing of Idaho Falls, Idaho. 

PUBLICITY CAMPAIGN

• The publicity campaign kicked off in the summer of 2012 with the preparation of a press kit.
• Once the press kit was ready to go, it was used to inform media across the country of the availability of "Anything Worth Doing."
• Review copies were offered to media.
• RMA Publicity worked with the author to promote events that had been set up in 5-tour states: Idaho, Montana, Washington, Oregon and Utah in summer 2012.  A spring 2013 book tour was also done in select cities in Idaho, California and Oregon.

RESULTS 

• Between July and December of 2012, RMA Publicity secured more than 30 media placements for "Anything Worth Doing" in the national media as well as the following markets: Seattle and Spokane, Wash.; Portland, Ore.; Boise, Lewiston, Ketchum, Twin Falls and Idaho Falls, Idaho; and Missoula, Mont.
• In March and April 2013, RMA Publicity secured additional media coverage for the book on public radio in Sacramento, Calif., and Ashland, Ore., as well as television stations in Sacramento and Bend, Ore.
• Book sales for this self-published title now exceed 3,000 copies.

NATIONAL MEDIA 

SEATTLE, WASHINGTON 

BELLINGHAM, WASHINGTON 

SACRAMENTO, CALIFORNIA  

    Sacramento Public Radio 

SPOKANE, WASHINGTON 

SALT LAKE CITY, UTAH 

PORTLAND, OREGON

BEND, OREGON 

KBNZ-TV

LA GRANDE, OREGON 

KEOL RADIO 

 BOISE, IDAHO

LEWISTON, IDAHO

KETCHUM, IDAHO

TWIN FALLS, IDAHO

IDAHO FALLS, IDAHO

MISSOULA, MONTANA

TOLEDO, OHIO 

OUTDOOR BLOGS 

Details

Parent Category: Case Studies

BACKGROUND

In the days leading up to the drawing for the largest jackpot in Powerball history, Dennis Kelly, author of “Blizzard Ball,” called on RMA Publicity to help him get media coverage for his novel about the euphoria and chaos associated with the world’s largest lottery jackpot. (In Kelly's novel, the jackpot is $750 million). Kelly is an expert on promotional  marketing and RMA Publicity offered media outlets interviews that showcased his expertise and highlighted a lottery Kelly is offering as a promotion for his book. A $1 million drawing is being held Dec. 31, 2012.

PUBLICITY CAMPAIGN

• RMA Publicity worked with the author to develop a press release tying in to Powerball.
• We pulled media lists for radio stations in all 42 of the Powerball States, prepared pitches for the stations and reached out to them offering an interview. Television stations in the author's home market of Minneapolis/St. Paul were also pitched.

RESULTS  

• Between Nov. 24 - 28, 2012, RMA Publicity secured 13 interviews for Kelly on three TV stations and one radio station in the Twin Cities.  Interviews were also secured on radio stations in Seattle, Las Vegas, Youngstown, Ohio, Peoria, Ill., Oklahoma City, Okla., Madison, Wisc., Charleston, W.Virg., and Birmingham, (Media placements listed below).

Details

Parent Category: Case Studies

BACKGROUND
When Jackie Maher and Katie DeCosse published a memoir about their adoption reunion, they knew the book had the potential to help a lot of people. They turned to RMA Publicity for help promoting it in the Twin Cities and beyond.

PUBLICITY CAMPAIGN & RESULTS

• RMA Publicity developed a press kit for Fifty Years in 13 Days: A Mother/Daughter Reunion.

• We wrote a feature article that was published on the front page of a newspaper in Wisconsin. The article was picked up by Newsweek.com

• We arranged an appearance on KARE 11 in Minneapolis over Mother’s Day weekend, along with a book signing event. The material was picked up by AOL Television and Truveo, USA Today’s Web feed.

• During National Adoption month, two additional TV appearances were arranged, one on KARE 11, the other on KMSP FOX9 in the Twin Cities, along with another book signing event.