BACKGROUND

In the days leading up to the drawing for the largest jackpot in Powerball history, Dennis Kelly, author of “Blizzard Ball,” called on RMA Publicity to help him get media coverage for his novel about the euphoria and chaos associated with the world’s largest lottery jackpot. (In Kelly's novel, the jackpot is $750 million). Kelly is an expert on promotional  marketing and RMA Publicity offered media outlets interviews that showcased his expertise and highlighted a lottery Kelly is offering as a promotion for his book. A $1 million drawing is being held Dec. 31, 2012.

 

PUBLICITY CAMPAIGN

• RMA Publicity worked with the author to develop a press release tying in to Powerball.
• We pulled media lists for radio stations in all 42 of the Powerball States, prepared pitches for the stations and reached out to them offering an interview. Television stations in the author's home market of Minneapolis/St. Paul were also pitched.

RESULTS  

 

• Between Nov. 24 - 28, 2012, RMA Publicity secured 13 interviews for Kelly on three TV stations and one radio station in the Twin Cities.  Interviews were also secured on radio stations in Seattle, Las Vegas, Youngstown, Ohio, Peoria, Ill., Oklahoma City, Okla., Madison, Wisc., Charleston, W.Virg., and Birmingham, (Media placements listed below).