BACKGROUND 

RMA Publicity worked on two book tours that helped generate the sale of more than 1,000 copies of "Anything Worth Doing," a true story that celebrates wild rivers via the lives and adventures of two Idaho raft guides named Jon Barker and Clancy Reece. The book was published in Summer 2012 by Sundog Book Publishing of Idaho Falls, Idaho. 

 

PUBLICITY CAMPAIGN

• The publicity campaign kicked off in the summer of 2012 with the preparation of a press kit.
• Once the press kit was ready to go, it was used to inform media across the country of the availability of "Anything Worth Doing."
• Review copies were offered to media.
• RMA Publicity worked with the author to promote events that had been set up in 5-tour states: Idaho, Montana, Washington, Oregon and Utah in summer 2012.  A spring 2013 book tour was also done in select cities in Idaho, California and Oregon.

RESULTS 

• Between July and December of 2012, RMA Publicity secured more than 30 media placements for "Anything Worth Doing" in the national media as well as the following markets: Seattle and Spokane, Wash.; Portland, Ore.; Boise, Lewiston, Ketchum, Twin Falls and Idaho Falls, Idaho; and Missoula, Mont.
• In March and April 2013, RMA Publicity secured additional media coverage for the book on public radio in Sacramento, Calif., and Ashland, Ore., as well as television stations in Sacramento and Bend, Ore.
• Book sales for this self-published title now exceed 3,000 copies.

 

NATIONAL MEDIA 

   

 

SEATTLE, WASHINGTON 

 

BELLINGHAM, WASHINGTON 

    

 

SACRAMENTO, CALIFORNIA  

    Sacramento Public Radio 

 

SPOKANE, WASHINGTON 

  

 

SALT LAKE CITY, UTAH 

 

PORTLAND, OREGON

  

 

BEND, OREGON 

KBNZ-TV

 

LA GRANDE, OREGON 

KEOL RADIO 

 

 BOISE, IDAHO

     

LEWISTON, IDAHO

    

KETCHUM, IDAHO

   

 

TWIN FALLS, IDAHO

  

IDAHO FALLS, IDAHO

    

MISSOULA, MONTANA

  

 

TOLEDO, OHIO 

 

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