When you have a need for Marketing & Public Relations services, you want to hire a firm that gets results!
RMA Publicity has a proven track record of successful marketing, PR & media campaigns for clients in a wide variety of industries, though our focus is on Book Marketing and Book Publicity. The key to our success is a strong understanding of what it takes to get your target audience's attention.
We are located in the Twin Cities of Minneapolis-St. Paul, but are able to service clients in cities throughout the United States. Want to learn more about our services? Browse this website then contact us for a publicity consult.
During my TV news career, I was involved in covering some of the most memorable news stories in recent history: The Oklahoma City Bombing in 1995, the crash of Valujet Flight 592 into the Florida Everglades in 1996, the 2000 United States Presidential Election recount in Florida, the Sept. 11 Attacks on America in 2001, and the epic life and death battle fought over Terri Schiavo in 2005. I vividly remember the craziness in the newsroom as new details crossed the wires, and we raced to get the information on the air.
With every one of those news stories, we knew there would be a definite cycle, and life would eventually return to normal. Sadly, that is not the case with the COVID-19 pandemic. There is no telling if it will go on for just the next couple of weeks or months, or for the foreseeable future. We may all need to get used to a new normal.
So what does that mean for the literary community? I shared my thoughts in a virtual Zoom Talk on literary publicity on April 2, 2020. My focus was on how to get the attention of the mainstream media to promote your book at a time when crisis dominates the news cycle. I was joined by Marissa Eigenbrood of Smith PR, who focused her talk on how to get attention through social media.
The talk was a recorded. I will share a link once one is available.