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Case Studies

After a book is published, the only way to get it to sell is to market it. How do you do that, you ask? By turning to the pros at RMA Publicity for help like these authors did:



Nerve Damage (National Radio Campaign)
Nerve Damage flat   When Ebola showed up in America, Dr. Tom Combs, author of the medical thriller Nerve Damage, felt compelled to talk about the effort to stop its spread. He spent 20 plus years working as an emergency room physician and personally dealt with the protocols involving AIDS and SARS. RMA Publicity arranged appearances on the following media outlets for Dr. Combs in Oct., Nov. & Dec. 2014: 
 
Wall Street Journal This Morning, Nationally syndicated radio show  
WCCO-Radio, Minneapolis, MN 
WSYR-Radio, Syracuse, NY 
WWWi- Radio Brainerd, MN
WPTF-Radio,  Raleigh, NC 
KXYL Radio, Brownville, TX 

 

 

 
One Year Lived (Book Launch & National Book Tour)

ONE YEAR LIVED front cover small
BACKGROUND 

One Year Lived is Adam Shepard's accounting of the year he spent living abroad, immersing himself in other cultures. He says living with people from other cultures and backgrounds gave him a good understanding of where people are coming from, and he recommends it's something other young people do as part of their education. "It's fascinating the perspective we can gain when we step out of our bubbles of comfort, even just a little bit," he says.

Shepard visited seventeen countries on four continents from late 2011 to late 2012, and self publushed a book about his adventures in 2013.
 
 
PUBLICITY CAMPAIGN 

RMA Publicity prepared a press release for the book, set up a national book tour, and also secured more than 25 media placements to promote the book and tour. The book officially launched on April 23, 2013. 
 
RESULTS 

    Q104.3 Radio, New York City , NY (April 23)   
    Doug Stephan's Good Day, a nationally syndicated radio show taped in Massachuetts
    that runs in 250 markets. (April 24)
    KROQ-FM, Los Angeles, CA (April 25)
    ABCNews.com: The Millennials Who Want to See the World (April 26)
    Indie-103, Los Angeles, CA (April 26)
    LatinNation TV talk show, Los Angeles, CA (April 26)

    "Mayhem in the Morning," WLKF-AM, Tampa, FL (April 30) 
    "Daytime," a nationally syndicated television show taped in Tampa, FL (May 1)
    KOGO Radio, San Diego, CA (May 2) 
    Louie b Free on Vindicator Radio, Youngstown, Ohio (May 3)
    WLAQ-AM,  Atlanta, GA (May 6)
    KDKA-Radio, Pittsburgh, PA (May 7)

    Conversations with Conn Jackson radio and TV shows, Atlanta, GA (May 8)

    WPTF-Radio's PM Drive, Raleigh, NC (May 8)
    WCCO-AM, Minneapolis, MN, Jordanna Green's show (May 8)    
    Skype interview with the travel website, www.thetrailertalks.com  (May 10)

    WPTF Radio's AM Drive, Raleigh, NC (May 13)

    Talk Radio Network, a nationally syndicated radio show (May 22)

    KTRS Radio, St. Louis, MO (May 23)
    WIBC Radio, Indianapolis, IN (May 29)

    WFLA Radio, Tampa, FL ( May 30)

    WJR Radio, Detroit, MI (June 8) 
    WCCO-AM, Minneapolis, MN, Roshini Rajkumar's show (June 9)
    WHBC-Radio, Canton, Ohio (June 15)
    Change Your Life Radio, Nashville, TN (June 23)

    Plus, mentions about the book appeared on several blogs. 

 
Adapting to Alzheimer's: Support for When Your Parent Becomes Your Child (Launch & National Radio Tour)
Adapting to Alzheimers coverBACKGROUND 

RMA Publicity began working with Sherry Lynn Harris, author of Adapting to Alzheimer's: Support for When Your Parent Becomes Your Child in early 2014.  Harris had cared for her mother during an 18-year battle with Alzheimer's. At our recommendation, the book's official launch took place in November during National Alzheimer's Awareness Month.
 


PUBLICITY CAMPAIGN 

RMA Publicity prepared a press kit for the book. It was used to help secure the book's launch event on Nov. 15, 2014, at Senior Concerns in Thousand Oaks, Calif., as well as media placements to promote the title. 
 
RESULTS 
 
RMA Publicity secured nine media placements for Harris throughout the United States. She was interviewed on WINT-Radio in Cleveland and KLKS-FM in Brainerd, Minn. on Nov. 24, WRVA-AM in Richmond, Va. (Nov. 21), WJRN-Radio in Racine, Wisc. (Nov. 10), WDPN-AM in Cleveland (Nov. 5), WXGM-AM-FM in Norfolk, Virginia (Nov. 4),  and TalkRadio 850 WPTK in Raleigh, N.C. (Oct. 27). Her story has also appeared in The Thousand Oaks Acorn newspaper in California, and the article, A Valuable New Resource for Families Traveling an Alzheimer's Journey with a Loved One, iwas published on the Patch.com website in Harris' hometown of Moorpark, Calif.
 
Anything Worth Doing (National Book Tour)

New cover with award stickerBACKGROUND 

RMA Publicity worked on two book tours that helped generate the sale of more than 1,000 copies of "Anything Worth Doing," a true story that celebrates wild rivers via the lives and adventures of two Idaho raft guides named Jon Barker and Clancy Reece. The book was published in Summer 2012 by Sundog Book Publishing of Idaho Falls, Idaho. 

 

PUBLICITY CAMPAIGN

  • The publicity campaign kicked off in the summer of 2012 with the preparation of a press kit.
  • Once the press kit was ready to go, it was used to inform media across the country of the availability of "Anything Worth Doing."
  • Review copies were offered to media.
  • RMA Publicity worked with the author to promote events that had been set up in 5-tour states: Idaho, Montana, Washington, Oregon and Utah in summer 2012.  A spring 2013 book tour was also done in select cities in Idaho, California and Oregon.

RESULTS 

  • Between July and December of 2012, RMA Publicity secured more than 30 media placements for "Anything Worth Doing" in the national media as well as the following markets: Seattle and Spokane, Wash.; Portland, Ore.; Boise, Lewiston, Ketchum, Twin Falls and Idaho Falls, Idaho; and Missoula, Mont.
  • In March and April 2013, RMA Publicity secured additional media coverage for the book on public radio in Sacramento, Calif., and Ashland, Ore., as well as television stations in Sacramento and Bend, Ore.
  • Book sales for this self-published title now exceed 3,000 copies.

 

NATIONAL MEDIA 

Canoe  Kayak Paddling Life  Outside Magazine

 

SEATTLE, WASHINGTON 

KOMO Seattle

 

BELLINGHAM, WASHINGTON 

KGMI BELLINGHAM Adventures NW Magazine Northwest Prime Time BELLINGHAM HERALD Mount Baker Experience logo

 

SACRAMENTO, CALIFORNIA  

FOX 40 Sacramento    Sacramento Public Radio 

 

SPOKANE, WASHINGTON 

SPOKESMAN REVIEW  Couer dAlene Press - Spokane market

 

SALT LAKE CITY, UTAH 

Deseret News

 

PORTLAND, OREGON

oregonian-logo2 KOIN AND AM 1360 PORTLAND KBOO Community Radio - Portland OR

 

BEND, OREGON 


KBNZ-TV

 

LA GRANDE, OREGON 

KEOL RADIO 

 

 BOISE, IDAHO

KTVB-TV logo 2012 KRBX-Radio Boise BOISE PUBLIC RADIO Boise weekly IDAHO STATESMAN Idaho Magazine - Boise


LEWISTON, IDAHO

 THE CURRENT NEWS LEWISTON IDAHO LEWISTON TRIBUNE INLAND 360 LEWISTON IDAHO KOZE-FM Lewiston ID


KETCHUM, IDAHO

Idaho Mountain Express SUN VALLEY ONLINE - KETCHUM IDAHO  KECH-AM KETCHUM

 

TWIN FALLS, IDAHO

TIMES NEWS - TWIN Falls KLIX Twin Falls KBAR - Twin Falls


IDAHO FALLS, IDAHO

 KIFI - Idaho Falls Post Register - Idaho Falls KBYI Radio  KFTZ FM Idaho Falls

MISSOULA, MONTANA

Montana Public Radio KPAX-TV Missoula MISSOULA INDEPENDENTThe Regular Joe p- Missoula Montana

 

TOLEDO, OHIO 

Toledo Blade

 

OUTDOOR BLOGS 

NEW YORK OUTDOORS BLOG THE SPOTTED TAIL BLOG

 
Blizzard Ball (Fiction)

BACKGROUNDBlizzard Ball.jpg

In the days leading up to the drawing for the largest jackpot in Powerball history, Dennis Kelly, author of “Blizzard Ball,” called on RMA Publicity to help him get media coverage for his novel about the euphoria and chaos associated with the world’s largest lottery jackpot. (In Kelly's novel, the jackpot is $750 million). Kelly is an expert on promotional  marketing and RMA Publicity offered media outlets interviews that showcased his expertise and highlighted a lottery Kelly is offering as a promotion for his book. A $1 million drawing is being held Dec. 31, 2012.

 

PUBLICITY CAMPAIGN

  • RMA Publicity worked with the author to develop a press release tying in to Powerball.
  • We pulled media lists for radio stations in all 42 of the Powerball States, prepared pitches for the stations and reached out to them offering an interview. Television stations in the author's home market of Minneapolis/St. Paul were also pitched.

RESULTS  

 

  • Between Nov. 24 - 28, 2012, RMA Publicity secured 13 interviews for Kelly on three TV stations and one radio station in the Twin Cities.  Interviews were also secured on radio stations in Seattle, Las Vegas, Youngstown, Ohio, Peoria, Ill., Oklahoma City, Okla., Madison, Wisc., Charleston, W.Virg., and Birmingham, (Media placements listed below).

 

 

kare logo FOX 9 Minneapoliswcco-radio logo-with-mic  12TV TWIN CITIES   KOMO-AM-FM SEATTLEKXNT LAS VEGAS Youngstown - Louie b Free WMBD PEORIA IL KTOK OKLAHOMA CITY KUSH-AM OKLAHOMA WIBA-AM MADISON WI WVOW CHARLESTON WV WERC BIRMINGHAM

 


 

The Power of Publicity Newsletter

The December issue of RMA Publicity's client newsletter is now available. Click to read.

 

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